Alissa Aulbekova and Paula Sello are the visionary founders behind Auroboros, where they blend fashion, art, and technology to redefine the future of design. Alissa leads the brand’s creative direction, while Paula spearheads product innovation, forming a dynamic partnership at the helm of the company.

Their early talent was recognized by the Alexander McQueen Sarabande Foundation, and they were later honored in Forbes 30 Under 30. With backgrounds spanning Chanel, Vogue, Dazed, and Art Partner, they bring a wealth of experience to their pioneering work.

Beyond Auroboros, Alissa and Paula have established themselves as thought leaders, consulting for the world’s most prestigious brands and delivering keynotes at Harvard Business School, Christie’s, Central Saint Martins, BoF Voices, WWD, and Fashion Revolution. Their influence continues to shape the intersection of creativity and innovation on a global scale.